I got my Bachelors of Science in Mathematics at UC Davis in 1987. I worked as an actuary on defined benefit pension plans for about 5 years, then I worked at a management consulting firm in Menlo Park called Applied Decision Analysis (ADA) for about 5 years. At ADA we did market research, market modeling, market analysis, decision analysis, and risk analysis. I started doing pricing strategy for tech companies in Silicon Valley in 1997 and I'm still at it.
